Unblocking social media

The tide of social media cannot be turned. To quote Socitm, a professional organisation representing ICT managers in local government, "Failure to engage with the trend is tantamount to decrying the telephone at the end of the 19th century". Social media is here, and here to stay. Web 2.0 tools - such as Twitter, Facebook and Flickr - that make up the social media portfolio are not only providing better ways for people to be 'social', and communicate more effectively, but are also improving the potential productivity and cost-efficiency of organisations and their employees.